http://streetsmartvideos.streetsmartmarketing.com.au/business-optimisation/business-optimization-techniques-running-the-business-upside-down/
http://streetsmartvideos.streetsmartmarketing.com.au/business-optimisation/business-optimization-techniques-running-the-business-upside-down/
Most Company owners understand the importance of being online – But very few know effective online Marketing and Advertising techniques and they fail to get results
If you blindly Jump in to the world of online marketing you could just be finding another BlackHole for your money to disappear into.
The vast majority of companies with a website will tell you they get leads from the website, but what they don't appreciate is that those people probably would have arrived to them anyway. Irrespective of how well their website is designed, it is probably only being found by peoplelooking specifically for Them.
Most times when we conduct an analysis of the search engine results for a company, we find them ranking only in terms that contain their specific business or product name.
Generally speaking, their website Leads are really only referrals or recurring people using the internet instead of the WhitePages.
Business Optimisation Professionals can be cost effective:
Online marketing strategies can be 62% cheaperOnline, inbound marketing, (where you post interesting, informative material that directs leads to investigate) is 62% cheaper than traditional outbound marketing, (advertising in newspapers, Yellow Pages etc.)
That's a remarkable cost saving for any company, but you should do it properly to reap the rewards.
It's incredibly important to note that we don't support reducing your offline marketing and and advertising all together – some offline marketing and advertising techniques can be very cost effective with a great rate of conversion. Just review your Off line Strategies and reduce those expensive activities that don't really bring you a return, focusing rather on direct response Off line Marketing and Advertising techniques In Conjunction with your online activities.
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