http://streetsmartvideos.streetsmartmarketing.com.au/building-your-business/gybf/
Most business owners understand the Valaue of being online – But very few know most effective online marketing Strategies and they struggle to get results
If you blindly leap into the world of online marketing you could just be finding another BlackHole for your work and money to disappear into.
Most businesses with a site will tell you they get customers from the website, but what they don't Understand is that those customers probably would have arrived to them anyway. Irrespective of how great their website is Layed out, it is probably only being found by customerslooking specifically for that product or service.
Usually when we conduct research of the search engine results for a business, we find them ranking only in keywords that contain their specific name.
In other words, their website Leads are typically only referrals or repeat customers using the web instead of the WhitePages.
Business Consulting Metrics can be cost effective:
Online marketing strategies can be 62% Cheaper Online, inbound marketing, (where you post interesting, informative material that directs leads to enquire) is 62% cheaper than traditional outbound marketing, (advertising in newspapers, Yellow Pages etc.)
That's an incredible cost reduction for any business, though you must do it properly to reap the rewards.
It's important to recognise that we don't support reducing your offline marketing and and advertising all together – some offline marketing and advertising techniques can be extremely cost effective with a great rate of conversion. Please your offline Strategies and eliminate those high cost activities that don't offer you a return, focusing rather on effective offline Marketing and Advertising Strategies coordinated with your online activities.
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