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Most Company owners understand the importance of being online – But very few know the most effective online marketing techniques and they fail to get results
If you blindly Jump into the world of online marketing you could be finding another BlackHole for your money to disappear into.
The vast majority of companies with a website will tell you they get customers from the website, but what they don't appreciate is that those people probably would have come to them anyway. Regardless of how well their website is designed, it is most likely only being discovered by customerslooking specifically for Them.
Most times when we conduct research of the search engine results for a company, we find them ranking only in terms that contain their specific business or product name.
Generally speaking, their website inquiries are really only referrals or recurring people using the web instead of the white pages.
Business Optimisation Consultant can be cost effective:
Online marketing strategies can be 62% cheaperOnline, inbound marketing, (where you post interesting, informative content that leads people to enquire) is 62% cheaper than traditional outbound marketing, (advertising in newspapers, Yellow Pages etc.)
That's an incredible cost reduction for any company, though you should do it properly to reap the rewards.
It's important to recognise that we don't advocate reducing your offline marketing and and advertising completely – some offline marketing and advertising techniques can be very cost effective with a great rate of conversion. Just review your offline Strategies and reduce those high cost activities that don't bring you a return, focusing instead on direct response offline Marketing techniques In Conjunction with your online activities.
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