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Most Company owners understand the importance of being online – But very few know effective online Marketing and Advertising techniques and they fail to get results
If you blindly leap into online marketing you could just be finding another BlackHole for your money to disappear into.
The vast majority of companies with a website will tell you they get customers from the website, but what they don't appreciate is that those customers probably would have arrived to them anyway. Regardless of how great their website is designed, it is most likely only being discovered by peoplelooking specifically for Them.
Most times when we conduct research of the search engine results for a business, we discover them ranking only in keywords that contain their specific business or product name.
In other words, their website Leads are typically only people or recurring customers using the internet instead of the WhitePages.
Business Optimisation Consultant can be cost effective:
Online marketing strategies can be 62% cheaperOnline, inbound marketing, (where you post interesting, informative content that directs people to investigate) is 62% cheaper than your typical outbound marketing, (advertising in newspapers, Yellow Pages etc.)
That's a remarkable cost saving for any business, but you must do it correctly to reap the rewards.
It's incredibly important to note that we don't support reducing your offline marketing and and advertising completely – some offline marketing and advertising techniques can be extremely cost effective with a great rate of conversion. Just review your Off line Strategies and eliminate those high cost activities that don't really bring you a return, focusing instead on effective Off line Marketing and Advertising techniques coordinated with your new online activities.
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